Design of Merchant Reputation System: a Web-based Purchase Decision Support System
نویسنده
چکیده
The focus of the paper is to investigate the design of current merchant reputation systems on shopping agent websites. The study explores their roles and impacts in customer decisionmaking process, identifies their rating methodology and rating reliability. The findings will help industrial practitioners for their design of merchant reputation systems, and will benefit online shoppers and e-merchants for their utilization of merchant reputation systems.
منابع مشابه
The Influence of Merchant Reputation on Consumer Decisions to Shop Online
Merchant reputation is a collective measure of trustworthiness derived from a combination of received referrals and consumer past purchase experience. The positive influence of merchant reputation on consumers’ responses and attitudes has received much attention, particularly in terms of the connection between trust and merchant reputation. This paper focuses on how merchant reputation shapes c...
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